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At Diamond Drift, we specialise in helping Real and Lab-Grown Diamond Jewellers scale smarter, sell faster, and stand out in a competitive digital space.

With 10+ years of industry expertise, we know jewellery marketing is about more than sales it’s about trust, emotion, and craftsmanship. Our performance-driven approach blends strategic thinking, luxury branding, and digital precision to deliver real, measurable results. We’ve helped U.S. jewellery brands consistently achieve 3X–5X ROAS by turning high-intent interest into high-value sales. Join us for a live, 1-on-1 marketing audit, where we’ll review your ad account or strategy in real time  identifying what’s working, what’s wasting budget, and how to unlock better performance.  Get expert insights on your Targeting, Campaigns, and Conversions — Live.

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WHAT WE OFFER

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Growth-Driven Marketing for Premium Retailers

Performance marketing


We create full-funnel ad strategies that drive action. Whether launching a new collection or scaling an existing store, our campaigns are laser-focused on ROI designed to convert high-intent buyers, not just generate buzz.

Google & Bings Ads

 

Your future customers are already searching — we make sure you show up. From keyword research to ad copy and product feed optimisation, our campaigns bring you real buyers at the exact moment they’re ready to shop.

 

Meta Advertising​

We tell your story with visuals that stop thumbs and spark emotion. With audience targeting built around lifestyle, intent, and occasion, we run Meta campaigns that turn casual interest into serious sales.

Social Media Management

We don’t post for the sake of it. Every piece of content we publish is curated to match your brand’s identity — clean, confident, and luxury-focused. We grow your presence, keep followers engaged, and handle everything from planning to posting.

 

Lead Genration Campaings

We build and manage lead funnels that attract qualified, ready-to-engage prospects. Whether you’re targeting engagements, anniversaries, or bespoke buyers, we fine-tune every element to deliver leads that actually convert.

E-commerce Growth & Sales opt​imization​

We transform your online store into a high-performing sales channel. From enhancing product pages to streamlining checkout flows, we optimise for every click, scroll, and tap — reducing drop-offs and increasing purchase intent.

Luxury Brand Positioning

We build visual and verbal identities that exude credibility. Whether refreshing your brand or launching a new line, we create a brand presence that feels premium — and earns trust before price is ever discussed.
 

YouTube & Video Advertising

From proposal narratives to “how it’s made” showcases, we create video content that connects emotionally and sells intentionally. Our YouTube and OTT campaigns blend storytelling with strategy to keep you top of mind and top of feed.

Brand Consultation & Strategy Days​

 

We offer dedicated consultation days to review your brand, audit your current efforts, and craft a roadmap for growth. Ideal for jewellers who want a big-picture plan before diving into execution — or need a fresh outside perspective to refine what’s working.

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TRUSTED PARTNERSHIPS

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Empowering diamond retailers with targeted marketing strategies

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